The Better Face

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Ingredient

EDTA

Also known as Ethylenediaminetetraacetic acid

Boosts efficacy and stability

Ethylenediaminetetraacetic acid forluma

What is EDTA?

Ethylenediaminetetraacetic Acid (EDTA) is a powerful chelating agent widely used in skincare and cosmetic formulations. It works by binding to metal ions, such as calcium and magnesium, which can otherwise destabilize products by causing oxidation or microbial growth. By neutralizing these metal impurities, EDTA helps maintain the stability, efficacy, color, and texture of skincare products. This ensures a consistent and reliable user experience while extending the shelf life of the formulation. Its ability to enhance the performance of preservatives and other active ingredients makes EDTA a valuable component in many cosmetic and personal care products.

 

Medical Formulations & Mechanism

Developed to enhance stability and potency in cosmetic and pharmaceutical products, EDTA works by:

  • Chelation Power: Binds with metal ions (e.g., calcium, magnesium) that could otherwise degrade active ingredients.
  • Enhanced Preservative Efficacy: Boosts the effectiveness of preservatives by deactivating metal ions that enable microbial growth.
  • Formulation Integrity: Prevents discoloration, oxidation, and texture changes, preserving product quality.

Typically used in serums, cleansers, and lotions to maintain stability and effectiveness.

Proven Clinical Benefits

✅ Stability Maintenance: Extends shelf life by preventing oxidation and color change.
✅ Enhanced Efficacy: Preserves the potency of active ingredients for consistent results.
✅ Skin Safety: Non-irritating and non-sensitizing, suitable for sensitive skin.
✅ Compatibility Enhancer: Improves the performance of preservatives, ensuring product safety.

Why Dermatologists Recommend It

  • Potency Preservation: Protects active ingredients, ensuring long-term effectiveness.
  • Gentle Yet Effective: Used at low concentrations, minimizing skin sensitivity.
  • Global Safety Recognition: Approved by major regulatory bodies, including the FDA and EU, for safe use in cosmetics.

How We Use It

In The Better Face Serum, EDTA (at 0.05% concentration) ensures:

  • Formula Stability by neutralizing metal ions that cause degradation.
  • Consistent Potency by preventing oxidation and maintaining active ingredient efficacy.
  • Color and Texture Integrity for a uniform, reliable user experience.

Who Needs It?

✔️ All Skin Types: Maintains product safety without causing irritation.
✔️ Sensitive Skin: Low allergenic potential, safe for delicate skin.
✔️ Active Ingredient Formulations: Ensures the efficacy of potent actives like Vitamin C and Retinol.
✔️ Long Shelf Life Needs: Preserves product stability in various storage conditions.

Safety & Transparency

  • Dermatologist-Tested: Proven safe for all skin types, including sensitive skin.
  • Minimal Concentration: Used at 0.05%, ensuring safety and effectiveness.
  • Ethically Sourced: Cruelty-free and compliant with global safety standards.
  • Regulatory Approval: Approved by FDA, EU, and international health authorities as a safe cosmetic ingredient.